Welcome to Markey's Lure Company. Let's discuss bass, fishing, lures, tackle, technique, structure and deep structure. Having the right stuff in your tackle box and the ability to locate deep structure can pay off for the amateur and the pro. The trick is in finding the right place on a lake with all the right elements for the season. Bass use structure (anything that provides hide-outs or ambush points for the predator) to hone in on their prey. Hiding off steep slopes and ledges, rocks, foliage, sunken items and other rip-rap, bass will patiently seek out food. So your technique must compete as food. Check the navigation bar on the left for lures that work best in certain seasons. We design lures that are effective in all seasons, so we should have what you're looking for.